TDG Celebrated World Book Day 2021

A reading gathering to keep us curious and open up new rich worlds  

In honor of World Book Day 2021ThinkDigital Group (TDG) unveiled a novel way to bring Thinkers together in order to discuss their favorite books and shine a light on the positive impact reading can have – welcome our virtual “reading room”. 

At TDG, we love books and we follow a very simple rule: “knowledge increases by sharing not saving”. Sentence by sentence, page by page, books allow us to expand our sympathies and broaden our horizons. Simply put, they show us what it means to be human.  

The virtual “reading room” took place on the 22nd of April 2021, one day before World Book Day. It was a story-driven gathering where a group of TDG’s Thinkers shared their own tale of a life-altering reading experience. 

Here is an overview on what they had to share:   

Per Krakau, Senior Sales Engineer in Sales Copenhagen at TailWind, talked about the Diffusion of Innovations by Everett M. Rogers – a classic exploration of new technologies and how ideas spread. The book has a special focus on the power of the Internet, which has transformed the way people communicate and adopt new ideas.  

Aline Bardisbanian, Head of Business Development at ForestView, shared her love for Start with Why by Simon Sinek. She believes it is not only a great business book, but a practical guide that can help people inspire others and reach back to their higher purpose – all by starting with “Why”.  

Eleni Spanou, Product Manager at Project Agora, gave voice to introverts with a book that changed her point of view – Quite: The Power of Introverts by Susan Cain. The book praises the many qualities of the introverted in a society that favours extroversion; it also provides some tools with which introverts can discover and make use of their superpowers.  

Elena Tsiknakou, International Markets & SDR Manager at Project Agora, picked up a self-improvement book that really helped her – Strengths Finder 2.0 by Tom Rath. It highlights why we should work more on our strengths instead of trying to improve our weaknesses, ultimately focusing our efforts where we know we can have the most impact.  

Christos Dimitrellos, Solutions Engineering Manager at TailWind, presented a book entitled Humble Leadership: The Power of Relationships, Openness, and Trust by Edgar Schein and Peter Schein. The authors stress the importance of studying how things are implemented through teamwork and humility, as well as highlighting how collaboration can be the place of invention and ideation.  

Nikos Komninos, Commercial Director Europe at Project Agora, moderated the discussion and shared his recommendation – Homo Deus by Yuval Noah Harari. Nikos also raised his concerns about the future of reading, arguing that we should all use books as a way to learn new things and explore rich new worlds.  

Last but not least, the reading room welcomed Mrs. Kleio ZachariadiMarketing Manager at PSICHOGIOS Publications, the leading company in the Greek book publishing sector and partner of our company’s portfolio. Mrs. K. Zachariadi gave us a glimpse behind the scenes of his industry, describing how books go from the Author’s head to the reader’s hands.  

At TDG, World Book Day is an opportunity to celebrate books’ unique ability to both entertain and educate. This festive day was a fantastic opportunity to gather around our TDG Library and keep our exploring spirit vivid among our team and partners. 

TDG - World Book Day 2021 - Thinkers