TDG(ThinkDigital Group) announces the regional expansion of the strategic partnership between portfolio company Tailwind EMEA with global media quality leader Integral Ad Science (IAS) into Czechia.
The launch marks another milestone in Tailwind EMEA’s growth journey across Central and Eastern Europe, enabling local advertisers to access advanced media quality measurement and optimisation capabilities to ensure brand safety, reduce media waste, and maximize advertising performance across Social Platforms, the Open Web and Connected TV.
As marketers are under increasing pressure to prove the business impact of their spending, Tailwind EMEA now enables them to maximize their return on ad spend (ROAS), using media quality as an engine for growth: safeguarding and scaling their campaigns, ensuring their ads are seen by real people in brand safe and suitable environments, with verified consumer attention that delivers meaningful engagement.
For TDG, this milestone represents the continued execution of its long-term investment strategy.
Since 2006, TDG has invested in advertising technology and commerce companies operating across some of the fastest-growing markets in Europe and the Middle East. Through its portfolio, the group actively contributes to the strategic evolution of Marketing and Advertising, promoting practices that create meaningful and sustainable value for both brands and consumers.
TDG looks forward to supporting Tailwind EMEA’s continued expansion and innovation across the region.