TDG supports UPGRADE 100, the leading Digital Transformation Festival in Central Eastern Europe.

The first edition of the UPGRADE 100 festival, the new concept of the former iCEE.fest, wrapped up successfully in June in Bucharest, with more than 3.500 guests from 20 countries and 200 speakers from major global enterprises attending.

TDG, one of the supporting partners of the event, participated with a delegation of 40+ people including, professionals from its four companies, key clients and partners. TDG’s keynotes covered topics on digital transformation, monetization models for publishers and new ways for advertisers to approach brand performance.

During the event, ThinkDigital, the Sales House unit of TDG, launched its new visual brand identity and a new market positioning adapted to the online ecosystem’s evolution.