TDG Annual Strategy Summit 2026
Tuesday, 10 February : 10:30 – 14.00
Village Cinemas @ The Mall Athens.
Every year at TDG, we bring our people and partners together for our Annual Strategy Summit around a theme that captures the forces shaping our industry.
This year is different. Geopolitical shifts, trade realignments, AI-driven transformation, and accelerated consolidation are fundamentally redefining how businesses grow, compete, and create value.
At the same time, consumer attention gets increasingly fragmented; marketing certainty is scarce, and the signals that once guided decision-making are no longer sufficient.
Τhis year’s topic, True North: Charting Value in a Brave New World, is about keeping our direction while recalibrating our compass.
It is about getting closer to what truly matters: our customers, what earns their attention, what shapes their choices, and the real business value we create in a rapidly shifting environment.
At the TDG Strategy Summit 2026, we bring some of our brightest partners to discuss how brands can move beyond legacy metrics, outdated playbooks, and short-term noise — and navigate instead with purpose, clarity, and direction. From attention to intention, from performance to outcomes, the event brings together top marketing leaders, strategists, and practitioners, to chart what comes next.
We look forward to welcoming attendees on Tuesday, 10 February 2026 @ 10:30.
Please note that TDG’s Annual Strategy Summit is a closed, by invitation-only event. Invitations are personal and subject to confirmation. If you would like to express your interest in attending, you may visit the event’s registration page, and our team will be in touch regarding final attendance.
| Time | Session | Speakers |
|---|---|---|
| 10:30 – 11:00 | Registration | – |
| 11:00 – 11:05 | Intro True North: Charting Value in a Brave New World. |
Odysseas Ntotsikas CEO, TDG |
| 11:05 – 11:50 | Keynote Talk If Attention is the new currency, how can CMOs monetise it for business outcomes and profitability? |
Mike Follet CEO, Lumen Research |
| 11:50 – 12:35 | Panel discussion Recalibrating the Media Compass: From Attention to Intention. |
Moderator: Odysseas Ntotsikas, CEO, TDG
Panelists: |
| 12:35 – 13:00 | Keynote Talk Is Performance Marketing still Performing? AI Driven Outcomes Beyond Search & Social. |
Adam Singolda Founder & CEO, Taboola |
| 13:00 – 13:15 | Fireside chat Performance: The CEO’s view. |
Moderator: Nikos Komninos, Managing Director, Project Agora
Alexis Pantazis |
| 13:15 – 14:00 | Panel discussion From Performance to Outcomes. |
Moderator: Nikos Komninos, Managing Director, Project Agora
Chadi Assaker, Client Lead Director, Zamakan |