We are further accelerating our corporate development program and we are very happy to announce our new investments in Convert Group and First Party Capital.
Convert Group is a leading Digital Market Intelligence firm; their technology enables FMCG and Consumer Healthcare Companies to access actionable commercial, marketing and eCommerce data – all in a seamlessly unified way. TDG has participated in the company’s most recent financing round, which will be used to accelerate Convert Group’s product development and power their global expansion.
First Party Capital is a Marketing and Advertising technology-focused fund, headquartered in London, launched by a team of industry veterans that have built, funded and sold over 50 tech startups in the last two decades. Their three main investment pillars are Identity and Privacy, Emerging Channels and Infrastructure and Automation. The investor network includes some of the most experienced and successful people in the industry.
These investments are part of our plan to diversify our portfolio of investments in Marketing and Commerce – a space we have been investing in since 2006 – and provide further synergies between our portfolio companies.