Tailwind and Flashtalking announce exclusive regional partnership covering 36 markets in EMEA

Leading independent ad tech platform enables brands and agencies to unleash the power of creative in advertising.

New York & Athens March 5, 2024. 

Tailwind, a TDG company, and Flashtalking by Mediaocean have announced an exclusive partnership covering 36 markets in Southeastern Europe, Middle East, North Africa, and the Nordics, to provide independent ad-serving, campaign management, creative personalization, and dynamic-creative optimization solutions to local marketers. 

Flashtalking is the leading independent ad tech platform for ​creative personalization and intelligence ​across all marketing channels. Marketers rely on Flashtalking to easily create campaign tags to personalize, target, and analyze campaign metrics. Acting as their single source of intelligence, Flashtalking empowers marketers to drive performance uplift and streamline workflow efficiencies. Paired with its robust creative suite and dynamic creative optimization capabilities, Flashtalking’s platform helps marketers release the power of creative in advertising, at scale. 

Tailwind, with its deeply ingrained local market understanding and vast technological expertise, aims to continue providing marketers and advertising agencies in EMEA with the end-to-end advertising personalization and dynamic creative optimization solutions they need to build meaningful relationships with their customers. 

“We are thrilled to announce our exclusive partnership with Tailwind for key markets in Europe and the Middle East,” says Simon Thorne, Managing Director EMEA at Flashtalking by Mediaocean. “This collaboration will enable Flashtalking clients to receive local support in even more markets, ensuring that they have access to seasoned experts who understand the unique needs and challenges of their specific regions.” 

Odysseas Ntotsikas, Managing Partner of  Tailwind stated, “True to Tailwind’s mission to ‘Drive business fast forward’ the power of creative has proved to be the variable with the biggest impact in an omnichannel marketer’s stack. Through this strategic partnership with global leader Flashtalking, we fortify over a decade of operational excellence in empowering hundreds of regional marketers with creative personalization and digital advertising intelligence to win the only battle that matters today, the battle for attention”.