Extending Their Strategic Partnership in Southeast Europe, the Middle East and North Africa
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, and Project Agora, one of the leading Media Technology companies in EMEA and a TDG portfolio company, today announced the renewal of their partnership for 10 years.
Under the agreement, Project Agora is Taboola’s exclusive partner in 26 countries in Central-Eastern and Southeast Europe, the Middle East and North Africa. Project Agora-Taboola portfolio in the region already includes top premium publishing groups, like Ringier in Romania and Slovakia, Central Media in Hungary and 24Media in Greece.
Today’s news extends an existing seven-year partnership between Taboola and Project Agora that has seen the two companies deliver technology and solutions to publishers in countries including Greece, Romania, Hungary and the United Arab Emirates. With Taboola’s leading technology and continuous innovation, Project Agora will be able to keep supporting publishers to maximize profits, increase organic recirculation, expand their audiences and tap into new revenue streams. At the same time, advertisers will be able to target their users in more ways and places than ever before, in order to reach their business KPIs across the funnel.
As part of the partnership extension, Project Agora will continue to exclusively offer to its clients the full suite of Taboola products, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, and Taboola Newsroom, which empowers editorial teams to enhance content with actionable data insights, A/B testing, and alerts. As well as new products, like Homepage for you, a personalized version of homepages based on user preferences and interests.
“Our journey with Taboola has been nothing short of remarkable, and we’re thrilled to embark on this exciting new decade together. For the last 7 years we have jointly strived for innovation and excellence for our clients, so that we can empower local publishers to maximize the value from their visitors and advertisers reach their business KPIs. This renewal signifies our unwavering commitment to continue doing both”, said Odysseas Ntotsikas, Founder & Managing Partner of ThinkDigital Group (TDG), Project Agora’s holding company.
“Project Agora is one of our longest standing partners and we’ve grown side-by-side with them,” said Adam Singolda, CEO at Taboola. “We have the same commitment to connecting publishers with the technology they need to succeed, grow, monetize and thrive. They have been our trusted exclusive partner in the region for 7 years already and this new long-term agreement ensures that we will be further in tune and operate as one in the region, making Project Agora our direct extension in the markets they operate for the benefit of publishers and advertisers alike.”
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Project Agora
Project Agora, a TDG (ThinkDigital Group) company, powers media technology for the open web, bringing publishers the data, technologies and resources they need to create high value content and services.
The company works with over 2,800 top premium sites, supporting them to maximize the value out of their visitors with monetization, recirculation and real-time observability solutions. At the same time more than 3,600 local and international advertisers use Project Agora to drive business results across the funnel.
Project Agora has been named as one of the 1,000 fastest growing companies in Europe by the Financial Times for two years in a row (2022 & 2023).