The specialized e-Retail Media service of Project Agora, the Media Technology SaaS company of our group, has been honored not once, but twice at the Shopper Marketing Awards 2022 in the Programmatic Shopper Marketing Campaigns category. The prominent industry event was established two years ago and is organized by leading Greek trade publisher Marketing Week.
Campaigns Project Agora ran for GR Sarantis SA and Pharmasept received the Gold and Bronze awards respectively, the latest in a series of key industry awards for Project Agora Commerce. Project Agora has led the way by being the first to introduce an e-Retail Media network in Greece and these awards further confirm its impact on the market.
The recognition illustrates the power of innovative e-Retail Media, which is currently considered the most valuable advertising real estate globally, providing an entirely new promotional channel for brands.